As someone who grew up playing games like World of Warcraft and other AAA titles, I’ve seen how the gaming industry has evolved over the years—and not always for the better. One of the most disturbing trends is the rise of gacha games, which are, at their core, thinly veiled gambling systems targeting younger players. And I think it’s time we have a serious conversation about why this form of gaming needs to be heavily restricted, if not outright regulated.
Gacha systems prey on players by offering a sense of excitement and reward, but at the cost of their mental health and well-being. These games are often marketed as “free to play,” making them seem harmless, but in reality, they trap players in cycles of spending and gambling. You don’t just buy a game and enjoy its content—you gamble for the chance to get characters, equipment, and other in-game items. It’s all based on luck, with very low odds of getting what you want, which leads players to keep spending in hopes of hitting that jackpot.
This setup is psychologically damaging, especially for younger players who are still developing their sense of self-control. Gacha games condition them to associate spending money with emotional highs, which is the exact same mechanism that fuels gambling addiction. You might think it’s just harmless fun, but it’s incredibly easy to fall into a pattern where you’re constantly chasing that next dopamine hit, just like a gambler sitting at a slot machine. Over time, this not only leads to financial strain but also deeply ingrained mental health issues, such as anxiety, depression, and a lack of self-control when it comes to spending money.
Countries like Belgium and the Netherlands have already banned loot boxes and gacha systems, recognizing the dangers they pose, especially to younger players. The fact that these systems are still largely unregulated in many other regions, including the U.S., shows just how out of control things have gotten. The gaming industry has shifted from offering well-rounded experiences to creating systems designed to exploit players’ psychological vulnerabilities.
We need to follow Europe’s lead in placing heavy restrictions on gacha and loot boxes. It’s one thing to pay for a game and know what you’re getting; it’s another to be lured into a never-ending cycle of gambling for content that should be available as part of the game. Gaming should be about fun, skill, and exploration, not exploiting people’s mental health for profit.
It’s time for developers and legislators to take responsibility and start protecting the players, especially the younger ones, from these predatory practices.
While I definitely have a lot of issues with how fast people said “Gacha and loot boxes are okay if it is Genshin Impact”, I have the same general reservations I did back when it was about loot boxes in Overwatch or nu-Battlefront 2.
Yes, it is real shitty and a great way to pad out a game into a grind. And the goal is obviously to encourage RMTs to bypass it.
But also? It is like people for got ARPGs and MMOs and the like. The common refrain among older “gamer” Millennials is something like “I almost flunked out of school because of WoW/Everquest” and the like. And a lot of us have stories about staying up all night doing Bhaal runs to get a specific drop in Diablo 2 and so forth.
And, at the end of the day, it is the same thing. It is a way to artificially increase engagement with the option to RMT your way out of it. Studios have found ways to pull all those RMTs into the game itself (so that they get a cut on every legendary sword sold) but it is still the same skinner boxes.
Not to mention games like Balatro or Vampire Survivors that take massive inspiration from casino and slot machine design and mechanics. Yes, they don’t have additional purchases (DLC aside) but there is something to be said when EVERYONE owns a ten dollar game because everyone who touches it can’t stop gushing about the flashing lights and bells.
And, much like with loot boxes, I am really hesitant for any “We passed some random ass legislature. Mission Accomplished™”. When the underlying skinner box concept is still the basis of so many games.
Thanks for calling them out for being Skinner Boxes (also known as an Operant Conditioning Chamber). When my friends were having addiction issues with WoW 20 years ago, I called it out as being addictive because it was a glorified skinner box. Nothing has changed, it’s just become more exploitative.
https://en.wikipedia.org/wiki/Operant_conditioning_chamber
For anyone unfamiliar, it’s a science experiment. There’s two rats in two boxes. One rat has a lever that, when pressed, drops food to the rat. The rat only presses the lever when it is hungry. In the other box, the rat has a lever that randomly outputs food, but never consistently. A lot of the time, it produces nothing. The rat in that box spends all day long pressing the lever. Since it has no idea when the food will come, it panics and never stops trying to get more food, unsure if it will starve if it does not.
This is Diablo/World of Warcraft and the “Epic Loot” problem. People are clicking on the games endlessly looking for that top tier loot drop. It’s the same thing, because the results are inconsistent, people get addicted to the grind of trying to find the “best” item.
Also, thanks for pointing out that it doesn’t matter what game it is it’s still not okay. It wasn’t okay when it was WoW, it’s not okay when it’s Genshin Impact.
While I understand and agree with your premise to a point, aren’t you advocating for the removal of all randomness in videogames? As long as random factors are tied to outcomes, games will always be playing off that desire that the Skinner Box highlights. I’d argue that the entire modern rogue-lite genre is predicated on the fact that sometimes you will get “better” powerups, upgrades, etc., which leads to better outcomes. Auto-chess games are similiar, where hitting good random rolls leads to high powered teams and easy wins.
Mastery of both these genres requires both a wide birth of knowledge, and flexibility as you make due with what you are offerred, rather than simply always having the best things at all times. These are skills that are fun to have tested and build master in, and I don’t really think we should eliminate that from games. I agree that the worst offenders are simply trying to feed off human addiction rather than build are emergant gameplay situations, but any rule that targets the addict chasers is likely to catch other games with randomization in the crossfire.
I understand I didn’t make it clear in this comment and I apologize for that, elsewhere in the thread I made clear that I don’t want games like WoW/Diablo/Borderlands/Balatro to get banned, but I do think it’s important to recognize how their systems work and can impact people with addiction/gambling issues. I think we haven’t ever actually had a conversation about that aspect of these games, and I think it may be an important one to have, even if it only deeply affects a small sliver of society. Out of 9 billion people, a sliver is still often millions.
Also, and I do apologize, (especially if it was just a typo) but it is actually “wide berth” not “wide birth.” Otherwise, I agree with your point. However, I really did have friends who struggled with WoW in functionally the same way I have had other friends struggle with drugs and alcohol. They were in the minority, but they existed. I think it’s important to find ways to help those people deal with those issues without impacting the large number of people whom it does not. As I said elsewhere, I personally don’t have good ideas how to achieve that, I just know the conversation should happen. I would hope more clever and thoughtful people than I could have good ideas.
While there certainly are problems with other games, at least every game you mentioned is fully transparent about the price tag. Balatro doesn’t exploit whales by concealing how much it’ll cost to get anything.
And thank you for demonstrating how we got here and why the root issue will never be addressed.
“Whoa now. The game I like does none of that” is the same reason gacha is fine if it is genshin
They’re different issues. The fact that people can and do financially ruin themselves over gacha is a lot more serious, and trying to conflate that with something like Balatro ultimately muddies the message.
I think gacha is a predatory business model that should be illegal, and yes that includes Genshin. But no it does not include Balatro, because Balatro isn’t gacha.
Its the same idea. It is taking concepts that are known to prey on those with addictive tendencies and turning that into a game.
That is why I referenced games like Diablo and WoW. They were more about making people spend time but… time is money.
And THAT is the problem. Knowingly taking advantage of the kind of stuff that rubs dopamine emitters real nice. Because a lot of us can dip in and out of a gacha and not get ruined. And others will fail out of college because they NEED that drop
It’s not. These are not the same thing. No one has bankrupted themselves playing Balatro.
Money is not everything. That is why I keep pointing out the time argument (and you keep ignoring it…). Gaming cafes tend to take advantage along those lines but also just look up horror stories like that couple that was so engrossed with WoW (?) they let their baby die.
At the end of the day: Warning labels and acknowledgement of what we are exposing ourselves to goes a long way. Rather than just saying “I like X so X can’t be bad” until it gets to the point that people insist it needs to be illegal because they cannot help themselves.
I didn’t say that. What I said was “these are not the same thing, and drawing a false equivalence between them muddies the message.”
True, and I say this as a fan of Balatro…
…but the core of Balatro is literally in its random presentation. The blinds are random, the jokers are random, the store is random, the planets are random, the tarot cards are random, it’s all random. World of Warcraft didn’t need you to pay money to get epic loot either, but I still had friends ruin their lives over chasing epic loot in WoW. I haven’t had any friends ruin their lives over Balatro yet, but I also don’t think it’s impossible for that to happen. Obviously Balatro isn’t “gambling” in the sense of taking a risk with actual real money, but otherwise it still fits the definition of a skinner box.
Because at their core, when a massive amount of the gameplay revolves around random chance, it’s very easy to get addicted to it.
The core of lots of games revolve around random chance, and plenty of those exhibit no addictive behavior whatsoever. I’d certainly like to hear a research psychologist’s take on it though.
Well what do you want the solution to be? I think it’s easy to say that games should be transparent about what you’re paying for, my stance is that gacha should be outright illegal because of that. But I don’t think it makes sense to go after any and all kinds of randomness in games.
I’m not the one who made the original post so I’m not asking for a solution for this.
I’m pointing out how hard it is to lay down a line in the sand and say “this one is bad and this one is good” because sadly, but very arguably, the core game mechanics are addictive themselves.
I remember the couple in
ChinaSouth Korea whose baby died because they were playing too much WoW.It’s been 20 years I got the country wrong: https://arstechnica.com/gaming/2005/06/547/
Some people just cannot control themselves when it comes to a skinner box.
I don’t know what the solution is because I’d rather not see Diablo/WoW/Borderlands/Balatro get banned.
I just think it is important to discuss the reality of their skinner box operational procedures.
Gacha is the line in the sand I’m willing to draw. Don’t put randomness in the price tag.
I mean, in the US before the reversal of the Chevron doctorine, the easy solution would be to pass legislation banning “dark patterns” then assign a regulatory agency to design guidance and enforce the law
Because it’s the game of the year.
…and because literally every mechanic in the game is random. The whole game is a skinner box. I say this as a fan of Balatro.
To quote myself from elsewhere in the thread: The blinds are random, the jokers are random, the store is random, the planets are random, the tarot cards are random, it’s all random.
That’s literally what gives Balatro an addictively replayable quality.
How are the blinds random? They scale. Every game is “random” if you want to boil it down.
I think the fact that people treat them different is the argument that, when the company themselves are taking a cut of that RMT, they have a financial incentive to design systems that would make you want to use it, even more so than when it’s something done against the TOS.
It’s why Diablo 3 had to remove it, the grind got much better after it was gone.