While I agree about reclaiming the word, what OP is talking about is not what a reclaimed word accomplishes. A reclaimed word is about empowerment within the group. OP is talking about selling the concept to the public at large. I think if people in the filesharing community want to use the reclaimed word “piracy” in private then they should go right ahead. But if someone has the goal of viewing this as a justified act, then calling it “piracy” in public spaces undermines that.
While I agree about reclaiming the word, what OP is talking about is not what a reclaimed word accomplishes. A reclaimed word is about empowerment within the group. OP is talking about selling the concept to the public at large. I think if people in the filesharing community want to use the reclaimed word “piracy” in private then they should go right ahead. But if someone has the goal of viewing this as a justified act, then calling it “piracy” in public spaces undermines that.