The Wall Street Journal reported that Meta plans to move to a “Pay for your Rights” model, where EU users will have to pay $ 168 a year (€ 160 a year) if they don’t agree to give up their fundamental right to privacy on platforms such as Instagram and Facebook. History has shown that Meta’s regulator, the Irish DPC, is likely to agree to any way that Meta can bypass the GDPR. However, the company may also be able to use six words from a recent Court of Justice (CJEU) ruling to support its approach.
No one is saying they shouldn’t be allowed to run ads. But that they should be allowed to run highly specific and targeted ads is not by any means a forgone conclusion.
Television, newspapers, ads out in the “wild” and whatnot. All manage without individualizing ads. And Facebook could as well. But it’s more profitable to say to hell with our users privacy, let’s individualize the shit out of those ads.
That’s the problem.