It doesn’t have to bother you personally to be unfair. I don’t pay this amount of money on their games and consoles to be bombarded by ads. It’s not a “big” problem, but it is a problem. Some people don’t want to see so many ads, to be tempted to buy stuff all the time or have a bloated home screen.
Just because you don’t mind doesn’t mean everyone has to do so as well.
Ong, first they eliminate the competition and then they start going for profit, which always goes hand in hand with enshitification, for the very simple reason that if there was something they could add to increase profits and user satisfaction at the same time, they would’ve already added it.
They are not trying to make the app work for the user but against him, to take his data, privacy, attention, money etc.