![](https://midwest.social/pictrs/image/373fb50c-30fe-45a4-97f1-ae383a737824.jpeg)
![](https://beehaw.org/pictrs/image/fed50129-04e7-4dbc-8f54-4ba5bae58370.png)
WoW did set out to be massively popular with a gameplay style that encouraged daily play.
PUBG lucked into the popularity by getting the scale and pacing correct for a large audience.
Both also seemed to benefit from server issues causing an ‘exclusive’ thing that means people lined up to get in during peak hours. Popularity can breed popularity, especially when the games are fun.
Tekken 8 didn’t have an early access that I am aware of, and I have given a Not Recommended review on steam because of the shop being added post release. The Tekken situation is not an early access problem, just a greed problem so I might have caused some confusion as an example of games having sketchy behavior even without early access.
Multiversus is free to play with predatory monitization. The beta was free, but you actually got stuff by playing a somewhat reasonable amount of time. During the beta they increased the amount of time and people complained, so it was kind of surprising that they did the opposite of the early access feedback on release.