I think it’s different if you consider ads as a way to maintain the status quo.
Like, there’s an ad I keep seeing on TV where 25 or 6 to 4 by Chicago plays as parents struggle to keep up with the parenting responsibilities of their toddlers. It’s an ad for Amazon. And thank god for Amazon for being available to help these parents.
And like…everybody knows about Amazon. Nobody is going to suddenly sign up for a Prime account after seeing this ad. However, parents or expecting parents who already have Prime accounts are going to relate to the people in the ad and not even consider other options for their parenting needs.
Maybe a very specific example, and their are certainly ads just telling you to buy chicken nuggets, but I’m seeing it more and more.
Edit: Or hell, look at detergents. Do you really think Tide has innovated anything in the past 30 years?











Negative. I am a meat popsicle.