Yesterday, one of my players just plain forgot that we scheduled a game.
Luckily, the party was split up doing downtime activities anyway, so we decided that they simply could not locate that character quickly (time was somewhat of the essence). Near the end of the session, the party realized that they need that particular character’s alchemical expertise, giving them a great reason to actually go look for him.
The launch price is what killed it. In a genre dominated by AA games, games need to use AA pricetags.