What mystifies me is usually when they do this sort of thing they throw it on Plus and get a mountain of players. Fall guys, and Destruction All Stars spring to mind as examples. I guess the effect isn’t so strong with the new tiered system, but it may have saved them some face.

So. Years back. When they did that ad where parents sent a kid emails to their own Gmail and then gave them the account details when they were grown up… Everyone who ever did that are gonna lose all their work if they don’t think to log in periodically. Nice.