saarth

I believe all advertising exists to manipulate people. Behaviour change is a key aspect of marketing, from how things are kept at a store shelf, to putting the right hoarding on the right street, it’s all done to guide consumer choice in a profitable way.

Advertising was never about giving you information, it was to make you feel cigarettes are cool or you need an more expensive toothbrush to be more confident. Advertising moved away from giving you information to ‘connecting with consumers on an emotional level’ decades before the Internet.

While yes information age has made advertising a lot more effective than it was 25 years ago, but brands were still trying to get you get the most money out of you back then, same as today, only their tools of doing so have improved vastly.

The choice of words is really off to me. Sounds too much like corporate speak I guess.

Because who uses “thank you for taking the time to get to know each other” in common everyday usage?

It reads as very inauthentic. Just like HR workers who pretend to be nice (and on your side) while prioritising the company’s interests over yours.

Fake niceness is nauseating.

With rising sea levels and general water shortages, why don’t we also use them as desalination plants?

Surely there has to be a way to deal with brine, it’s just salt and water after all?

They can finally get rid of McKinsey and blame it on cheaper and faster trendy butthole logo of the month.

There are a lot of independent creators out there too.

I want a future where communities self host their media and circumvent media companies like Netflix and Disney. Local film clubs, TV clubs, hobbyists, etc. can come together and host as a collective bringing down costs and making this more accessible.