I believe it’s a matter of being in the same platform as controversial content.
In the end they’re paying Twitter to display their ads, and if Twitter allows questionable content to be in their platform, the companies are indirectly supporting it.
I think the thing is that, in order to have a successful and reliable Tile network, you need as much people as possible to install the Tile app so their phones can communicate with their trackers.
Whereas with Find My, you have everybody’s Apple devices being part of the network without them doing anything, their devices just do it, without intervention from other users. That’s a massive advantage for Apple’s offering.
On similar note, if Google comes up with something similar where they can leverage all of the Android devices out there, it’d be an enormous network.
What about my phone’s display, does that count as well?