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Joined 3 years ago
Cake day: July 14th, 2023
  • Electric_Druid@lemmy.worldtoGame Development@programming.dev•Solo indie marketing strategies that actually work?
    1·
    5 days ago

    I can’t tell you what’s worked because I’m still in the process, but here’s what I’m doing or plan to do soon:

    -Demo released on steam and itch
    -youtube channel with soundtrack uploads and video essays
    -eye catching, engaging trailer
    -promotion on personal YouTube channel
    -Outreach to content creators (specifically, ones that seem like a good fit for you kind of game)
    -Steam next fest/ other online game expo events
    -Word of mouth/flyer adverts if you live in or near a decently sized city

    If there was a silver bullet marketing strat, everyone would be doing it. I’m hoping that consistent, boots on the ground effort, diversification of marketing, and persistence will pay off.