Across the world, the biggest smartphone manufacturers are Apple (28%), Samsung (24%), Xiaomi (12%), Oppo (6%) and Vivo (5%). However, there are geographic patterns in popularity, with Apple dominating North America and East Asia, while Samsung leads in South America, Europe, Africa and West Asia in addition to its home turf of South Korea. Xiaomi is the most popular phone brand across South Asia, Spain, Venezuela, Ukraine, Madagascar, Kyrgyzstan and Palestine, while Tecno is popular in West and Central Africa. Oppo, Vivo and Huawei lead in Indonesia, Bhutan and Togo respectively.
I live in Belgium. I think I count on 2 hands how many people I have seen with an iPhone, and I have a quite young workplace.
Surprising that apple is top. Literally every public place where you are where a phone rings or an alarm goes off, there is a 90% chance it is the default Samsung tone/alarm and almost everyone in the room immediately checks if it was theirs lol.
It could just be small sample size giving a wrong result. These are based on website hits, not official sales figures.