Former Square Enix executive Jacob Navok has shared his thoughts on less-than-expected sales of the latest Final Fantasy games. He also tried to explain why people mistakenly think that the Japanese publisher is simply setting unrealistic goals for its products.
Final Fantasy doesnt need to cost $100+ million to make; especially when your only big idea is just to make it look expensive. Execs like to blame their own hubris on market changes but like… treat your workers better and give them creative freedom and they could do great things. Instead its all on the backs of money-grubbing trend-chasers who get to keep their jobs when their inevitable failures lead to mass layoffs.
Ya’ll spent 50 mil on marketing? I barely even noticed ffxvi came out. How much did Dunkey spend on marketing Animal Well and that shit was inescapable for weeks.
Final Fantasy doesnt need to cost $100+ million to make; especially when your only big idea is just to make it look expensive. Execs like to blame their own hubris on market changes but like… treat your workers better and give them creative freedom and they could do great things. Instead its all on the backs of money-grubbing trend-chasers who get to keep their jobs when their inevitable failures lead to mass layoffs.
Ya’ll spent 50 mil on marketing? I barely even noticed ffxvi came out. How much did Dunkey spend on marketing Animal Well and that shit was inescapable for weeks.