CMF by Nothing has seemingly been created to sell colorful, affordable accessories thus far. However, it, like its parent company, will branch out into making its own smartphones soon, according to a new leak. It is projected to land as a budget Android device, albeit one to match the vibrant design language of the sub-brand's other products.
Every Chinese brand has done this, including OnePlus (Nord), so I guess Carl Pei knows why they do it and why it works