Yeah I think this is a nice idea, this way all the assholes and immature idiots get contained to a few screens leaving the other screens for adults who actually want to see the movie. A lot of people have the attention span of a toddler and think movies are some kind of social experience where you can have a chat with others or constantly get up or pull your phone out and be disruptive in many ways, putting such people together will not annoy them, the movie can play in the background while they socialize or whatever and the theatre still makes their money.