Oh have the other group of heroes succeed. Showing the world doesn’t revolve around the PCs makes it feel more alive, and it lets them focus on running a tavern or whatever else they wanted to do.
Or maybe the other group of heroes meets at the tavern the players opened, and their skill in running a tavern somehow ends up being vital for that group of heroes’ success. Maybe they just overhear the heroes talk about nearly being defeated, before succeeding because of something the players did. “We were nearly defeated at the last fortress. If the Dark General had been there, we’d have been toast.”
Or maybe the baddies take over a country, which has some effects on the players’ clientele and the drinks they serve.


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